Over the last decade mobile apps have unlocked user engagement like never before for brands. As more and more businesses look to maximize growth across multiple platforms, demand for mobile development continues – to meet ever-evolving customer expectations.

Let’s take a look at eight app-focused techs set to trend in the twenties.  

Reality Bytes 

Until recently, Virtual Reality (VR) and Augmented Reality (AR) were largely confined to entertainment. But a range of industry applications are starting to materialize. And so, in sectors as diverse as medicine, engineering, and aircraft simulation

For marketers, the opportunities to benefit from the technologies are endless. Big brands from IKEA to Rolex are creating their own bespoke customer experiences in this way. 

No doubt the trend will continue throughout this decade. In fact, it should mark the beginning of a new era in immersive technologies. And create even more demand for professional mobile app development.

IoT Comes To Fruition

We are entering a world where smart home hubs, thermostats, lighting, coffee makers, and even cars, collect data on consumer habits. Welcome to the IoT (Internet of things) decade.

In today’s burgeoning smart device market a vast network of machine to machine (M2M) devices are being used to collect data to personalize and enhance customer experience. 

But IoT is not just a consumer trend. More and more businesses and public sector organizations are using sensors in everything. For the reason of remotely automating and managing processes, from power stations to shipping containers.

All of these devices rely on high-quality apps to control and monitor them. Which will only create new opportunities for mobile app developers. 

New Chains On The Block 

For many organizations, cyber security and standardized security protocols across IoT devices is a real and present concern. 

Enter blockchain. As a decentralized ledger technology. Its power lies in recording information in a way that cannot be copied or forged. Which is why it has become a firm grounding for cryptocurrencies like Bitcoin, Ethereum, and Ripple.

However while blockchain’s full potential has yet to be fully utilized by mobile app developers, there is unscoped potential for a range of services. From cryptocurrency wallets, to gaming, and Artificial Intelligence (AI) security. 

human hand and robotic hand touching a numeric sphere

AI Integration

The biggest app development trends of the moment, is probably AI. The twenties could well mark an era where app-based AI (Artificial Intelligence) diversifies into more niche sectors. As industries embrace AI, the need for more specialist mobile-app development will be required. Right now, most AI-based systems are still wholly dependent on an app-based control centre. 

At present the big players – Amazon’s Alexa, Google’s Assistant and Apple’s Siri – dominate the market. But with over 2 million apps available in both the Google Play Store and the Apple App store the scope and demand for specialist AI integration in apps is exponential. 

In particular, chatbots are becoming an essential tool for giving users precise and reliable answers to frequent queries. 

Click, Click, Boom!

With nearly 70% of the US population using smartphones, it’s no wonder that M-Commerce – commercial transactions conducted by mobile phone – is trending. The walls of bricks and mortar premises are being broken down and global markets await. M-Commerce not only broadens businesses’ reach; it saves consumers time and creates convenience. 

Apps incorporating M-Commerce allow brands to build a long-term relationship with their target user base. By localizing the app content, providing tailored discounts, and listening via regular requests for feedback. 

Google Play vs App Sore

When Two Apps Go To Store 

Combined, Google’s Play Store and the Apple App Store accounted for $2 billion (USD) in Q3-2019.  

Smart businesses won’t risk not having a presence on either platform. But developers often play it safe by opting for native development apps. Consequently, it can be more costly and can lead to a less uniform brand experience over different devices. 

The answer? Another of the app development trends: Cross-Mobile App Development. Instead of doubling down on coding, hybrid coding platforms reduce the need to duplicate code. As well as offering consistency for the end-user experience. 

Low Code Loco

If the past ten years have shown us anything, it’s that one crazy idea can become the next big thing.

Low code (as opposed to no code) app development helps facilitate innovation. Because you can transform ideas into prototypes in a relatively short time.

Using drag and drop functionality, both hobbyists and lay-coders can take their projects to the limits of their capabilities. And this, before enlisting pro developers to take their software to the next level. 

app development trends: cloud computing

Head In The Clouds 

Finally, there is one of the app development trends no one can ignore. And it’s a must for all mobile app developers. The Cloud. Yup, it’s the latest IT watchword (for good reasons). And it’s now at the forefront of app development thanks to broader 5G rollout. 

Cloud computing improves real-time collaboration. Also, it mitigates data restrictions on low capacity smart devices, and generally offers better, more streamlined services.

According to Annie App, global consumer spending in app stores is set to reach over $150 billion (USD) by 2022. Who knows what it could be by the end of the decade? One thing’s for sure though: the need for developers is set to skyrocket.

Do you have a mobile application idea you’d like to explore?

Contact my team today!

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